Skip to main content
Big City Dental logo
Inside the Big City Dental office on Southport Avenue in Lakeview, Chicago

Privacy Policy

Last Updated: October 6, 2026

Thank you for visiting the website of Big City Dental (“we,” “us,” “our”). We are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through bigcitydental.com. By using our website, you agree to the terms of this Privacy Policy.
This policy does not cover text messaging terms.

1. No Collection of Protected Health Information (PHI)

Our website is not intended for the collection, transmission, or storage of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA).

  • Do Not Submit Sensitive Medical Information:
    Please do not include detailed health or treatment information in contact forms or other communications through our site. Our forms deliberately have no free-text field for this reason. If you need to discuss private medical details, contact us by phone or visit our office so we can ensure proper privacy and compliance measures.
  • This Website Is Not a Patient Portal:
    Your patient records are kept in our practice management system and are protected as required by HIPAA. This public website is separate from those systems and is not designed to receive PHI. Any information voluntarily submitted through the website that could be considered PHI is done at your own risk, and we disclaim responsibility or liability for such submissions.

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Details: Name, email address, phone number, preferred appointment window, the general reason for your visit, and your consent choices, when you fill out our appointment request form. We also note which page of our site the request came from.
  • Other Information: If you contact us by email or phone, we receive whatever details you choose to share. Please ensure it does not include sensitive health data.

2.2 Automatically Collected Information

  • IP Address & Device Details: Non-personal information such as your IP address, browser type, operating system, and pages visited. Our hosting provider, Cloudflare, processes this information to deliver the site and protect it from abuse.
  • Cookies & Similar Technologies: We use Google Tag Manager, Google Analytics and Google Ads conversion measurement to understand how you use our website and whether our advertising leads to appointment requests or calls. See our Cookie Policy.

2.3 Phone Calls From Our Advertising

  • Call Measurement: When you call us from a Google ad, Google may route the call through a forwarding number so we can count calls that come from advertising. Google may record the call’s start time, duration and the caller’s area code. Calls placed from the phone number shown on this website go directly to our office.

3. Analytics

  • Analytics (Google Analytics):
    We use Google Analytics to gather data on how visitors interact with our site—such as pages visited and actions taken. This helps us enhance site performance and user experience.
  • No Session Replay:
    We do not use session replay or screen-recording tools on this website.

4. Information Usage

We may use the collected information to:

  • Respond to Inquiries: Schedule or confirm appointments, answer questions, or provide requested information about our dental services (in a non-PHI context).
  • Send Updates & Promotions: If you opt in, we may send newsletters, promotions, or offers. You can unsubscribe at any time.
  • Analyze Website Performance: Improve site performance and our advertising using analytics data.

Text Messaging Exclusion:
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties, except for necessary service providers supporting our SMS system.

4.1 SMS Marketing Consent and Data Usage

How We Obtain SMS Consent: By providing your mobile phone number through our website forms, appointment scheduling system, or by texting a keyword to our practice number, you consent to receive SMS messages from Big City Dental. These messages may include appointment reminders, confirmations, practice updates, and promotional offers. Your consent is not a condition of purchasing any goods or services.

Non-sharing Clause: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.2 SMS Opt-Out Instructions

You may opt out of SMS communications at any time by texting STOP, QUIT, END, CANCEL, REVOKE, OPT OUT, or UNSUBSCRIBE.
Once opted out, you will no longer receive SMS messages from us. You may re-subscribe at any time by contacting us directly.

5. Third-Party Services & Hosting

Our website relies on the following service providers:

  • Cloudflare (Hosting and Content Delivery):
    Our website is hosted on Cloudflare Pages. Cloudflare may collect server logs (e.g., IP addresses, timestamps) for performance, security, or diagnostic purposes.
    See Cloudflare’s Privacy Policy.
  • Google Workspace (Email):
    When you submit our appointment request form, the details are sent as an email to our office mailbox, which is hosted by Google Workspace. The website itself does not store form submissions in a database.
  • Google Analytics, Google Ads and Google Tag Manager:
    Used to analyze website traffic and to measure our advertising.
    See Google’s Privacy & Terms.
  • Archy (Online Booking):
    Our “book online” links take you to our patient portal, operated by Archy. Information you enter there is governed by Archy’s privacy policy and our practice’s HIPAA policies.
  • iPOSpays (Online Payments):
    Our “Pay with Credit Card” button takes you to a secure payment page operated by iPOSpays. Card details are entered there and are never received or stored by this website. Zelle payments are handled by your own bank.

We also link to Google Maps, Facebook and Instagram. Those services operate under their own privacy policies once you leave our site. These third-party providers operate under their own privacy policies and process data according to their internal practices.

6. Data Sharing & Disclosure

We do not sell or rent your personal information. Data may only be shared in the following cases:

  • Service Providers: With trusted vendors who perform services on our behalf (e.g., hosting, analytics, email).
  • Legal Requirements: When required by law, subpoena, or court order.
  • Business Transfers: In the event of a merger, acquisition, or sale of company assets.

7. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe your child has submitted personal data without parental consent, please contact us so we can delete it.

8. Security Measures

We take commercially reasonable steps to protect the non-medical personal information submitted through our site. The site is served over HTTPS, form submissions are transmitted to our office email over encrypted connections, and no submission is stored on the website.
However, no online platform or electronic system is 100% secure. Submitting sensitive data online (which we discourage) is done at your own risk.

9. Your Choices

  • Opt-Out of Communications: You can unsubscribe from marketing emails or SMS messages anytime by following the unsubscribe instructions.
  • Manage Cookies: Most browsers allow you to block or delete cookies. Disabling them may affect site functionality. See our Cookie Policy for opt-out tools.
  • Do Not Submit PHI: Please refrain from sharing any medical or treatment information through our site.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.
The “Last Updated” date above reflects the most recent version. Continued use of our website after updates indicates acceptance of the revised terms.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Big City Dental
3712 N Southport Ave, Chicago, IL 60613
Phone: 773-281-8989
Email: info@bigcitydental.com
https://bigcitydental.com

We value your trust and will make every effort to address inquiries promptly.

Disclaimer:
This Privacy Policy is for informational purposes only and does not constitute legal advice.
For compliance guidance under regulations such as HIPAA, GDPR, or CCPA, please consult a qualified attorney or privacy professional.